About Us

 

Amanda and Betty were unknowingly dreaming separate dreams, with the same vision. Friends for 20 years, God said it was time for them to merge their dreams into one. Lovely. was born.

Amanda is a girl mom. Betty is a boy mom. Amanda makes lists. Betty thinks she'll remember it all in her head. Though their minds work differently, they share the same mission, drive and passion to help you simplify your closet while still enjoying the most current trends.

Our name represents our faith, our concept and you. You. Are. Lovely.

...whatever is lovely....dwell on these things.
Philippians 4:8